Business Leaders Outlook
JPMorgan Chase
In 2022 and 2023, I was a designer responsible for creative on a flagship project of JPMorgan Chase Commercial Banking. Each year, this report outlines key economic trends at the local and international scale. Both years I took a significant role in developing assets, including brand concepts, the report itself, presentation decks, printed flyers, social media content, and more.
2022
2022 Business Leaders Outlook
The 2022 U.S. report was not only a significant design challenge full of data and creative, it also served as a concept for future creative under the Business Leaders Outlook brand. In addition, it was one of the first large projects that used the recently updated brand book of JPMorgan Chase.
Internal report page and chart designs
2023
The following year’s report had a similar challenge, but focused on data for seven countries, as well as three industries. These final deliverables included a designed hub page, six individual web pages, one-pagers, and more.
2023 Business Leaders Outlook: global report hub page design
Each country and industry had their own webpage report with designated chart graphics and type elements. My team templatized all report graphics, and designed all image content for the entire project.
Report webpage for France
Overall, both years were a resounding success. Business Leaders Outlook remains an important report for JPMorgan Chase year after year, and working on a project this far reaching has been a joy and a fun challenge.