Your Talent Partner Campaign

the Jacobson Group

This insurance staffing company was in need of a digital and print ad campaign during the pandemic. It started with the question, “how can we share our expertise with the insurance world?”. This design, and the corresponding handwritten font, massively improved brand recognizability.

Print designs

With a variety of different types of insurance specialties, the campaign included specific references to MPL, claims and more. Others referenced insurance more generally, rather than targeting a niche market.

Web

The corresponding web and social campaign included a similar look and feel. Many also included links to relevant thought leadership and infographics.

This campaign was a great boost to the recognizability of the company brand. It was also a great way to market to companies looking to hire during a difficult and confusing time.